SmallBiz Savvy

  As you research and choose your business niche , you’re looking at what’s popular and also considering the competition. In general, choosing a niche with low competition is a good idea. However, if you choose a niche that is already somewhat saturated, one strategy you can use to tackle that niche is to be authentic. People don’t just buy products from brands that offer good deals. They buy from brands they feel personally connected to. 

Are you having trouble deciding on the right business niche? Finding something you're passionate about and that your target audience is interested in is the winning formula. Identify the problems your audience is facing and offer them a solution through your content and products or services. One of the most effective ways to do this is through objective data from your target market. Look at what your audience is discussing online and find out what you can do to help. Where do you go for this information? Here are ten places to conduct research and check what your target market is talking about so you can find the perfect business niche. Blogs Search for blogs in your areas of interest and check out what people are writing about. Then, browse the comments of popular blogs to see what readers are saying and asking. Keyword Search Utilize Google's free Keyword Planner tool to find the most popular keywords. You can not only determine the popularity of your ideas, but also get sug

  Finding the right business niche is essential to your success. One way to do that is to conduct keyword research. Keywords are search terms and phrases people enter on Google, Bing, or another search engine to find the information they need. Search engines track search information and make it public. You can use this data to refine your niche ideas and identify which niches people are actively searching for.