Finding Your Business Niche Using Keyword Research

 

Finding the right business niche is essential to your success. One way to do that is to conduct keyword research. Keywords are search terms and phrases people enter on Google, Bing, or another search engine to find the information they need. Search engines track search information and make it public. You can use this data to refine your niche ideas and identify which niches people are actively searching for.

Think About Your Interests and Passions

Start with a bit of brainstorming. What topics are you passionate about? What are your skills? What areas do you have experience in? What do you want to do? Once you have some ideas, you can use keyword research to narrow down and refine them.

For example, you might want to do something in self-improvement, which is a huge niche with a great deal of competition. However, you can take the broad idea of “self-improvement” and narrow it down to something more feasible through keywords. Keywords also give you an idea of trends within self-improvement to help you further refine your niche.

How to Find Keywords

Many premium SEO software programs are available, but most people find that Google’s free Google AdWords Keyword Planner tool is enough. This tool aims to help you assess keywords for Google ads, but you can use it for basic keyword research. There are also free alternatives available such as the Bing Keyword Research Tool, Keyword Tool, and WordTracker.

Enter one of the keywords related to what you do into the keyword tool. For example, you could use any simple phrase like “online business” or “how to fight clutter.” You’ll get a list of similar keywords that are related. Skim this list and look for other areas that might be interesting. For example, under “how to fight clutter,” you might find keywords like “office clutter” or “organizing clutter.” These are more specific ideas you could use for your niche.

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How to Assess Keywords

Look for a high volume of monthly searches. A good guideline is over 1,000 searches, which tells you that people are actively looking for this information.

The next step is to check out the competition. You’re looking for keywords that have high search volume and low competition. To assess competition, go off the tool and perform a simple Google search. Put the keyword in quotation marks so you can get the exact phrases. You’ll then see how many sites are targeting the same keyword.

Since you’re not doing actual SEO planning, you don’t need an accurate assessment of these keywords. Instead, look at the sites that come up on the first few pages of the search results, and you can see the other businesses covering these niches.

Your niche doesn’t need to be completely uncharted territory, but you can at least get an idea of the competition. For example, you may find that the niche is already saturated. Or, by looking at competition, you may get ideas on how to set yourself apart within a crowded niche.

Conclusion

When choosing the right niche for your business, you should consider objective data as much as possible to assess whether your ideas are popular and profitable. Keyword research is one effective way to do this.

  

Thank you for reading! 

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