One of the fastest ways to capture the attention of potential customers, create brand awareness, and build a community is through social media. However, even if an entrepreneur or business owner had an entire day to devote to social media management, there are far too many platforms for one person to manage effectively. When you started your business, you were probably given sound advice to narrow your niche and focus on a specific audience. Your target audience is the clients and customers specifically looking for exactly what you have to offer. You should also have been advised to market to this ideal target audience, focusing on their needs, wants, and solving the problems they may be experiencing. If you followed that advice, you know whom you want to engage with and where they hang out. This is a critical step for your social media strategy. The key to creating a social media presence that makes the most of your time and marketing dollars is knowing where your target audience sp
