How to Set Yourself Apart in Your Niche
As you research and choose your business niche , you’re looking at what’s popular and also considering the competition. In general, choosing a niche with low competition is a good idea. However, if you choose a niche that is already somewhat saturated, one strategy you can use to tackle that niche is to be authentic. People don’t just buy products from brands that offer good deals. They buy from brands they feel personally connected to.