Not Connecting with Your Customer? SEO Can Help!

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Women woking together in the office

Does your website have a comprehensive SEO strategy? 

No? Then it’s time to develop one. There are many reasons why an SEO strategy is essential, especially for a small business trying to expand its online presence.

You probably know that SEO helps to drive traffic to your website. The primary source of that traffic will be organic searches, not paid advertising. Increased traffic means higher conversions, more subscriptions to your newsletter, more sign-ups, more sales, or achieving another business goal.

SEO teaches you about your customer.

Did you know that SEO offers another extremely valuable benefit? SEO helps you learn more about your customers and truly connect with them. You can’t serve your customers’ needs if you don’t understand who they are and what concerns them. This includes their problems, challenges, worries, and questions they’re asking, which you can help solve through your content, products, and services.

Optimize your site to learn what works and what doesn’t.

The first step of SEO is to research keywords. This research will teach you what search terms are popular. You’ll learn what people are looking for online. You can then determine how you can meet these needs.

Once you employ your SEO strategy, you’ll learn even more. You can track the behavior of the visitors to your website. Your website analytics will give you valuable insights that you can use to improve your site and further refine your strategy. You will learn where your visitors spend their time, what pages and offers they like, and where they bounce off your site.

Over time, you’ll know exactly what your audience likes and how they behave. You can then offer just the right content and promotions at each stage of their customer journey.

It all starts with creating and implementing your SEO strategy. You will use whatever data and feedback you currently have to help choose and refine your keywords and content as you discover more about your audience.


To your success,
Anne Albright

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