Not Connecting with Your Customer? SEO Can Help!
Does your website have a comprehensive SEO strategy? No? Then it’s time to develop one. There are many reasons why an SEO strategy is essential, especially for a small business trying to expand its online presence. You probably know that SEO helps to drive traffic to your website. The primary source of that traffic will be organic searches, not paid advertising. Increased traffic means higher conversions, more subscriptions to your newsletter, more sign-ups, more sales, or achieving another business goal. SEO teaches you about your customer. Did you know that SEO offers another extremely valuable benefit? SEO helps you learn more about your customers and truly connect with them. You can’t serve your customers’ needs if you don’t understand who they are and what concerns them. This includes their problems, challenges, worries, and questions they’re asking, which you can help solve through your content, products, and services. Optimize your site to learn what works and what d...