SmallBiz Savvy

Are you having trouble deciding on the right business niche? Finding something you're passionate about and that your target audience is interested in is the winning formula. Identify the problems your audience is facing and offer them a solution through your content and products or services. One of the most effective ways to do this is through objective data from your target market. Look at what your audience is discussing online and find out what you can do to help. Where do you go for this information? Here are ten places to conduct research and check what your target market is talking about so you can find the perfect business niche. Blogs Search for blogs in your areas of interest and check out what people are writing about. Then, browse the comments of popular blogs to see what readers are saying and asking. Keyword Search Utilize Google's free Keyword Planner tool to find the most popular keywords. You can not only determine the popularity of your ideas, but also get sug...

  One of the fastest ways to capture the attention of potential customers, create brand awareness, and build a community is through social media. However, even if an entrepreneur or business owner had an entire day to devote to social media management, there are far too many platforms for one person to manage effectively. When you started your business, you were probably given sound advice to narrow your niche and focus on a specific audience. Your target audience is the clients and customers specifically looking for exactly what you have to offer. You should also have been advised to market to this ideal target audience, focusing on their needs, wants, and solving the problems they may be experiencing. If you followed that advice, you know whom you want to engage with and where they hang out. This is a critical step for your social media strategy. The key to creating a social media presence that makes the most of your time and marketing dollars is knowing where your target audienc...