SmallBiz Savvy

      If you want to boost traffic to a website, content marketing is perhaps one of the most powerful techniques to use. However, mention content to most marketers, and they'll immediately think of text, video, or infographics. While these are all very powerful, there is a fourth format, audio, which receives far less attention. This is unfortunate because audio has plenty to offer any online marketing campaign. Here is why marketing with podcasts deserves a closer look. Surprisingly Popular Video may be monopolizing the marketing limelight now, but podcasts are surprisingly popular. According to PodcastHosting.org , in the United States: 50% of all U.S. homes are podcast fans 55% (155 million) of the U.S. population has listened to a podcast 37% (104 million) listen to podcasts at least every month 24% (68 million) listen to podcasts weekly 16 million people in the U.S. are "avid podcast fans" That's a lot of attention being paid to podcasts! An Untapped Market How...

    Working location independent sounds ideal to many people; however, it's not suitable for everyone. Location independence is a working style that isn't tied down to a physical location. For example, a location independent worker may work at home or traveling around the world as a digital nomad. This article looks at some pros and cons of working remotely to help you decide if it's right for you.