SmallBiz Savvy

Selling your services as a freelancer, virtual assistant, or solo professional can feel tricky. You’re not pushing a physical product, and you don’t have a sales team working behind the scenes.

  You don’t need a sprawling studio or a dedicated office to do brilliant work. Freelancers—especially creatives, copywriters, designers, and virtual assistants—often build their businesses from rented apartments, shared homes, or cozy corners. The key isn’t square footage. It’s the intention. 

Freelancers and Virtual Assistants: Are you pricing for profit—or just to survive? Pricing is one of the toughest parts of running a solo business. Set your rates too low, and you’ll burn out working long hours for scraps. Go too high, and you worry potential clients will ghost you.

What is Intellectual Property? Intellectual Property (IP) includes any creative work that has value—artwork, music, writing, brand names, inventions, designs, software code, and more. If you’ve ever created a logo, written an article, shot a video, or developed an app, you’ve created IP. 

  This post is a 2025 revision of a guest article originally written by Derek Goodman of Inbizability  (for Albright Administration) in 2022. Derek’s insights on running a business from a rental space laid the groundwork for this updated version,